Tier 1 — audience-based. Open the Persona booklet in the sidekick to mimic a real-time CDP and this slot is replaced with persona-specific content from /us/en/fragments/persona-N.

In Production, a real-time CDP will profile your user and categorize the user into key persona's.

Adobe Target will use "Visitor Profile" attribute to associate real-time CDP data into Target audiences. Avantor marketers can target experience specific to a Persona.

Tier 2 — Region-based. A Sheet containing Region (or other attribute) tags enable a filter of a master list. This filter allows for dynamic listing of content to make the experience appear personalized to a region (or other attribute).

In Production, a CDN behavior (Geo location, Session State, or click history will profile your user's behavior and categorize into an attribute to drive filtering of content.

AEM blocks built with content filtering capabilities will provide Region (or other attribute) based dynamic content.

Suppliers & brands

We partner with the world's leading manufacturers to supply your laboratory. Our supplier network is curated regionally to reflect local availability, distribution agreements and regulatory requirements.